The labels revolution is already here. Every label converter already knows what I have shared with you 3 months ago. Other packaging segments are changing as well, but this is not as common information as in labels. Many converters I’m speaking with, are still in their 1995 winter sleep, using the same equipment and the same solvents for a market that has long changed. Few are the ones who can read the signs, react to them, change their strategy and win big time

Let me share with you one case of everyday challenge, and how a smart converter mange to win it big time.

The converters have received a request for a 20 different SKU’s – to be printed “for yesterday”. By delivering the job to his newly HP Indigo 20000 Digital Press for Flexible Packaging, the converter has mange to print all the jobs in less than one shift, saving 3 hours if he would print the same in his conventional press.

Not only that, by shifting the request to digital press, they have saved $8000, without the materials waste!

Since this is an advanced converter, who also owns the HP Pack ready lamination, he was able to laminate the job at the same day! The pouch process has been done on the following day, the same way and tools as he normally does.

And the best part in this story? When they received the job, the converter not only did not panic, he also asked – do you want it personalized? By that, the converter could create value to the brand and charge a higher price.

Still sleeping in your job? Wake up, the market is not as you used to know it.